Engagement Scope – Content Developer
Situation: The company was beginning to experience traction in the market for its HIPAA compliance management service. However, in order to grow, it needed to attract a larger audience of prospective customers.
Action: Developed several content pieces to help prospective customers move through the buyer’s journey.
Results: The company was able to initiate a mailing list, and close several clients based on the materials available through their website.
Sample Content
FAQ
Completed research on the different security and privacy issues that participants in the healthcare face. Prepared the FAQ as a content piece to help in the customer journey.
VCM Guide
I created a product specific FAQ to answer basic questions on how the company’s solution would help in privacy compliance. Again, to help the customer better understand the offer.
Buyer's Guide
An eBook created to help the prospect understand the pros and cons of different approaches to compliance.