Gary Zimmerman
Entrepreneur | Proven product and Marketing Leader | Global Experience
ABOUT
Steeped in technology having led marketing, business development, product management, large-scale software development, and operational efforts in several global enterprises.
Accomplished at negotiating and collaborating with leading information and communications technology companies in the US, Europe, and Asia.
- Strategy development
- People development and coaching
- Leadership
- Innovation
- Customer development
- Storytelling
- Fundraising
- Grant writing
- Product management
- Product marketing
- Alliance and partner development
- Cross-functional collaboration
- Bias towards action
- Passion to make a difference
- Internal and external communications
- Manages deadlines
- Excellent written and presentation skills
- Delivers results
- Strategic marketing
- Digital marketing
- Sales enablement
- Customer research
- Competitive research
- Business development
- Agency management
- Lean marketing
- Analytics and KPI reporting
- Marketing technology
- Branding
- Customer journey mapping
- Multichannel campaign management
- Content management systems (CMS)
- Customer relationship management systems (CRM)
- Persona development
- Lead nurturing
WHY ME?
Vision
Humility
Surrounding yourself with smart people and providing them with the tools they need to succeed is how to get things done. Recognizing those that get things done above your own interests builds performance and trust.
Integrity
If it doesn’t feel right, it probably isn’t. Whether it’s a business direction or a personnel issue, making sure principles and actions are aligned is important.
Accountability
Courage
Courage isn’t about taking leaps of faith; it’s about managing unpredictability. I manage unpredictability by taking measured risks.
Listener
I’m practicing being the last to speak. I’m not there yet, but I believe allowing others to voice their opinions allows them to contribute and be heard before I weigh in.
Recent efforts as part of Growth Hacker
Experience
EMPLOYMENT
Growth Hacker LLC
Situation: Established a boutique marketing consulting firm focused on helping entrepreneurs design and implement their growth plans.
Action: Worked side-by-side with business owners and CEOs to develop the marketing and sales components they needed to secure funding and grow their business. Leveraged a wide array of skills and knowledge across product management, marketing, and business development to provide direction.
Results: Currently helping four startup companies in achieving their goals.
Business Development Highlights: Closed deals with four customers, including long term engagements as Chief Marketing Officer with Respect Network and TechVision Research.
2015 – Present
St Johns, FL
Neustar, Inc.
Situation: As it focused on growing its commercial communications service provider portfolio, Neustar needed to generate market awareness of its capabilities beyond its traditional role as number portability administrator in the United States.
Action: Built a high-performance marketing organization that delivered everything required to raise market awareness and grow the business at double-digit rates.
Results: $55 million in marketing created opportunities, $48 million in marketing influenced opportunities, and $21 million in opportunities won. This value was delivered for less than 2% of revenue, well below industry benchmarks.
Business Development Highlights: Closed deals with two partners as part of a Communications Analytics offer. Critical to the exploratory partnership efforts with Intel around the Internet of things.
Sterling, VA
Avotus
Situation: An established software company was entering an emerging market, enterprise telecommunications expense management and needed to evolve and grow.
Action: As a member of the core executive team, redesigned the delivery model, value proposition, and offers based on business process outsourcing. Installed consultative selling as the way to penetrate large enterprises. Brought four new services to market under the Intelligent Communications Management banner.
Results: Evolved customer relationships from purely transactional to trusted advisor. Closed the four largest deals in the company’s history. New offers represented over 95% of all closed deals and grew to more than half of the company’s $30 million in revenues.
Business Development Highlights: Closed business processing outsourcing deals for mobile device support and telecommunications expense operations to expand the portfolio and reduce company costs.
Mississauga, ON, CA
Infonet (Now BT Global Services)
Situation: The company was looking to monetize its investments in international connectivity by opening up a wholesale channel.
Action: As a member of the Wholesale division, developed four offers for IP-based services. Negotiated channel pricing and defined service level agreements for over fifty countries. Developed sales enablement materials for the channel development team.
Results: Six customers signed within the first six months.
El Segundo, CA
Vectant (Part of Marubeni)
Situation: Marubeni formed a new operating company, Vectant, to leverage its $4 billion investments in information and communications technologies beyond passive control.
Action: As a core member of the company formation team, created software as a service (SaaS) product strategy and direction. Delivered a commercial software as a service platform for trade and logistics applications. Concluded agreements with three software vendors granting Vectant distribution rights in Japan. Drove the efforts of sales, business development and implementation teams, both in the U.S. and Japan.
Results: $9 million in first year revenues from software as a service offers.
Business Development Highlights: negotiated and executed agreements with several licensed software companies to offer their services on a software as a service platform.
Tokyo, JP
WorldPartners Company (AT&T)
Situation: AT&T needed a way provide seamless global communications services to its large international customers. WorldPartners Company was established as a neutral third-party to set the rules and manage the performance so that member service providers behaved as one unit in support of customers.
Action: As a member of the company executive team, represented WPC in Partnership Board and owner meetings; developed the company position on issues ranging from product portfolio to company operating model. Negotiated with the owners to reach consensus on standards, direction, and funding. Drove the company business and tactical planning process leading to board acceptance of the company annual business plan. Planned and established the billing portions of the WorldPartners Association electronic clearinghouse function.
Results: $35 million company clearing over $500 million annually in billing and financial transactions between nineteen global companies in sixteen distinct currencies.
Business Development Highlights: Developed the billing specifications that allowed the flow of financial information between the association members. Supported the negotiations from and AT&T at the partner and member level associated with growth and then dissolution of the association.
Prior to that, various information and communications technology experiences within AT&T.
Dallas, TX
EDUCATION
Nova Southeastern University – Fort Lauderdale, FL
Say hello.
Gary is a highly experienced VP Marketing whose experience and skill set is actually much broader—he’s highly technical and also very strategic. I enjoyed working with Gary immensely and would hire him again without hesitation.